Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent

JUST IN: Amazon hikes prices on Echo, Fire TV, Kindle and Eero devices by up to 60%, blaming 'significant increases in memory and storage component costs', with the cheapest products hit hardest, the Echo Dot jumps from $49.99 to $79.99.

Sixty percent. That's how much Amazon just hiked prices on its own gadgets.

Echos, Kindles, Fire TVs, Eeros, all up overnight, and Amazon's blaming significant increases in memory and storage costs. You can see the lineup here, and notice who takes the biggest hit. The cheap stuff. The Echo Dot jumps from fifty dollars to eighty. The Fire TV Stick 4K Max is up over forty percent to eighty five. Even the basic Kindle now runs a hundred and fifty dollars, nearly thirty seven percent more for reading books.

And Amazon's not alone. Apple already pushed the HomePod Mini from a hundred to a hundred and twenty nine this summer, same excuse. Google's Home Speaker is holding at ninety nine, for now. I'd not bet on that lasting.

Here's what stings. These devices were priced cheap on purpose, to get Alexa into your kitchen. That whole strategy just got sixty percent more expensive.

This is Liu Yang, reporting for HIT.