John Ternus succeeds Tim Cook as Apple CEO after 15 years

JUST IN: John Ternus has officially taken over as Apple CEO, succeeding Tim Cook after his 15-year tenure. Cook moves into the role of executive chairman.

Apple has a new boss, and his name is John Ternus.

He officially took over today, and there he is, the man who's been building Apple's hardware since 2001. He started on the product design team, helped ship the iPad and AirPods, and ran hardware engineering since 2021. This is not an outsider, this is the guy who knows where every screw goes.

Tim Cook steps up to executive chairman after fifteen years in the chair, years that turned Apple into a three trillion dollar machine. Handing the keys to a hardware engineer tells you exactly where the company thinks its next fight is, devices with AI baked in, not apps.

And Ternus gets no honeymoon. September 9, one week from today, Apple's expected to unveil the new iPhone and its first foldable. His first big test lands before he's even found the good coffee machine.

This is Liu Yang, reporting for HIT.