Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus

JUST IN: Apple sets its iPhone launch event for September 9, its first under new CEO John Ternus, with new iPhones, Apple Watches and the company's first folding phone expected.

Apple just set its iPhone event for September 9, and Tim Cook won't be running it.

Cook steps down September 1 and becomes executive chairman, so this is John Ternus's first show as CEO. The invites say Surprise and shine, with a glowing Apple logo, doors open at ten in the morning Cupertino time.

What's expected is the usual new iPhones and Apple Watches, plus the big one, Apple's first folding phone. Analysts have been talking this up for months, and one called a foldable a match made in heaven for Apple. Watch this. There's also a new Siri coming, rebuilt on large language models so it can actually work your messages and calendar instead of setting a timer and giving up.

So a new boss, a new form factor, and a new Siri, all on one stage, nine days into the job. No pressure, John.

This is Sara White, reporting for HIT.