LeBron James teases partnership with Polymarket

JUST IN: LeBron James teases an upcoming partnership with prediction markets platform Polymarket in a social media post.

LeBron James just walked into Polymarket headquarters and filmed it. Fourteen seconds on X, the man in an elevator, heading for the sports floor, with a caption reading welcome to Polymarket HQ, coming soon.

CNBC's sources say this is the front end of a bigger campaign built around football, with details landing in the week ahead. Nobody's saying what LeBron's getting paid, and that's where it gets interesting, because NBA rules limit players' financial interests in anything tied to league wagering. Giannis already holds a passive stake in Kalshi, so the lane exists, but it's narrow.

And remember the timing. LeBron took a two year, eight million dollar deal with the Sixers for his final season, down from over fifty million with the Lakers. The paycheque moved off the court a while ago.

Prediction markets just signed the most famous athlete on the planet. He knows a growth market when he sees one. So do I.

This is Sara White, reporting for HIT.